Monday, June 08, 2015

Friends of Fort Point Channel Launch Fort Point Banners

The Friends of Fort Point Channel announced that on Thursday, June 11, twenty new custom banners promoting all aspects of Fort Point will be installed along Summer Street, Melcher Street, Congress Street & A Street. The banners are the parts of the Fort Point Community Driven Branding Process to preserve and celebrate the sense of place that is Fort Point neighborhood. 

Please note that:

  • Ladders and buckets may be on the streets and under the walls during day of the banners’ installation, starting at 7pm on Wednesday, June 10th.
  • A police detail will direct traffic and reduce the impact of the installation to the neighborhood
These banners were conceived and designed with input from the community and contain a font that is native to Fort Point and icons that represent the different aspects of what makes Fort Point special, including the arts, technology, the restaurants and the history of the Fort Point Channel itself. The banners were designed by Fort Point's Stoltze Design

Fort Point contains approximately 1,300 area businesses, 33,000 area workforce and 1,900 area residents that will directly benefit from the increased visibility and community pride that will occur due to the branding process. In addition, approximately 3.4 million people visit the South Boston Waterfront area for tourism, making the branding essential for luring more people into the area to explore all the great restaurants, museums and other destinations of Fort Point.

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